Is more than just a hair care brand—it’s a movement of empowerment, confidence, and self-love. Founded by industry icons Scott Scharg and Lance Centofanti, this new brand was designed to celebrate every woman’s unique beauty, inside and out.

The term “Hot Like Me” isn’t about fitting into someone else’s idea of beauty. It’s about owning your confidence, embracing your individuality, and feeling radiant no matter your shape, size, or style. Our products are thoughtfully crafted to nourish not just your hair but your spirit—giving you the tools to look and feel your absolute best.

Scott Scharg, co-founder of It's a 10 Haircare, executive of several iconic beauty brands, and Lance Centofanti, a seasoned stylist and wellness expert, have combined decades of expertise to create a line that merges high-performance hair care with self-care. With cutting-edge formulas powered by nature and perfected by science, Hot Like Me delivers more than just results—it delivers a feeling.

We believe beauty is about more than looking good—it’s about feeling good. Every spritz, every application, and every result is a step toward confidence, joy, and empowerment. Hot Like Me invites you to claim your shine and redefine what it means to be beautiful on your own terms.